About us
Tees, taken seriously.
A small brand making garments built to outlast the trend cycle.
Origin Story
This is testingKemet started with a simple frustration: most tees aren’t very good. Thin fabric. Sloppy fit. Graphics that fade after the second wash. The category had given up on quality and started competing on price, and the customer was the one losing.
So we did what felt obvious. We sourced US-grown Pima cotton — longer staple, smoother yarn, the kind that gets softer with age. We spec’d up to 180–190 GSM, well above what most basics actually weigh. We worked with manufacturers in Bangladesh who do this for a living, not for a side hustle.
The World Cup 2026 collection is the first thing we’re showing the world. Four supporter tees. Two countries. One tournament that comes around once every four years, in the country we live in. We figured it was a fitting place to start.
Brand Ethos — "What We Believe"
A tee should outlast the season it was bought in. If it doesn’t survive twenty washes, it wasn’t worth the money — yours or ours.
Heritage is a backdrop, not a sales pitch. The name Kemet is the ancient name for Egypt. We like the long view it implies. We’re not going to put pyramids on the front and ask you to feel something.
Casual clothes deserve real fabric. The fact that you’re wearing it on the couch isn’t a reason to dress you in landfill. It’s the reason to dress you in something better.
The quality should speak before we do. We want the first thing you say to a friend about us to be: the quality is insane for the price. That’s the brand. The rest is logistics.
Why Pima Cotton
Why we only use US Pima cotton.
Pima is a long-staple cotton — meaning the individual fibers are roughly 50% longer than standard upland cotton. Longer fibers spin into smoother, stronger yarn, which means less pilling, less shrinkage, and a softer hand feel that gets better with every wash instead of worse.
We source it from US growers, spin and knit it to a 180–190 GSM (5.31 oz/yd²) heavyweight, and finish it in Bangladesh with manufacturers who’ve been doing this for decades.
It costs us more. We pass on enough of the savings from cutting out the middle layers — no wholesale, no department store — that the math still works for you.
Built for the World Cup. Built to Last Past It.
The 2026 collection.
Five tees. Three for the supporters’ section, one black-tee foundation piece, and one that quietly says I was there. We designed them for match day in Toronto, Vancouver, Kansas City, Seattle, Philadelphia, LA, and every couch in between. They’ll still be in your rotation in 2030.
The Team
Kemet is a small, partner-run apparel brand with representation on both sides of the US-Canada border. No committee deciding what color the buttons should be. If you have a question, the person answering it actually made the decision you’re asking about.
