We make medium-weight tees from US-grown Pima cotton — the kind of cotton that softens with every wash and holds its shape after a year on heavy rotation. The World Cup 2026 collection is our reason for existing this summer: four supporter tees for the US and the Canadian National Soccer Teams, designed to be worn on match day and every casual day in between. High quality casualwear is our intent. No graphics that scream. No fits that fight you. Just clothes you’ll actually want to wear.
Why kemet
US-Pima Cotton, 180–190 GSM
Sturdier, smoother, softer. Most tees are 140 GSM and feel it after three washes. Ours are built to last seasons, not weeks.
Designed in North America. Made Honestly
We pay for the cotton. We pay the makers. You pay for the tee. Nobody pays in quality.
Wear It Match Day. Wear It Tuesday
Casual enough for the pub. Loud enough for the supporters' section. Built to wear on the couch, in the stands, and everywhere in between.
US-Pima Cotton, 180–190 GSM
Sturdier, smoother, softer. Most tees are 140 GSM and feel it after three washes. Ours are built to last seasons, not weeks.
Designed in North America. Made Honestly
We pay for the cotton. We pay the makers. You pay for the tee. Nobody pays in quality.
Wear It Match Day. Wear It Tuesday
Casual enough for the pub. Loud enough for the supporters' section. Built to wear on the couch, in the stands, and everywhere in between.